Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
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<![CDATA[Pengaruh Kegunaan dan Kemudahan Penggunaan Situs Belanja terhadap Sikap Belanja Online yang Dimoderasi oleh Keahlian dan Kebutuhan untuk Berinteraksi bagi Pengguna Internet ]]>
<![CDATA[Erminati Pancaningrum]]>;
<![CDATA[Andriya Risdwiyanto]]>
<![CDATA[ Jurnal Maksipreneur Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 Yogyakarta ]]>
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DOI: 10.30588/jmp.v2i2.274
<![CDATA[In predicting acceptance of computers by users as a major tool in doing internet access, particularly on access to online shopping, using the measurement scale of the development of the theory of Technological Acceptance Model (TAM). In this study examines the influence of usability and ease of use of online shopping behavior. Also assess the expertise and the need to interact with consumers as a moderator variable in the relationship between usability and ease of use with online shopping attitude. The purpose of this study were (1) analyze the influence of expediency, (2) ease of use of online shopping behavior. (3) Analyze the variables will moderate the influence of expertise whether expediency of online shopping attitudes. (4) Analyze the variables will moderate the influence of expertise whether it easier to interact on online shopping attitudes need to interact. (5) to analyze the variable needs to interact whether to moderate the influence of expediency of online shopping attitudes. (6) to analyze the variable needs to interact whether to moderate the influence of ease of use of online shopping behavior. This research was conducted by taking samples of Internet users in the city of Jombang. The main instrument of data collection in the form of questionnaires and measured with a 5-point Likert scale. Questionnaires were sent to respondents via the internet cafe, free wifi areas, campuses, schools and offices. The number of respondents in this study 122 respondents. Data analysis methods used are Moderated Regression Analysis (MRA). From the analysis it was shown that the variable usefulness and ease of use significantly influences online shopping behavior. Variable expertise to significantly moderate the effect of the use of online shopping behavior, but did not moderate the influence of ease of use of online shopping behavior. While the need for interaction variables did not significantly moderate the effect of usefulness and ease of use of online shopping behavior.]]>
<![CDATA[Pengaruh Motivasi Kerja dan Kepemimpinan terhadap Kinerja Karyawan ]]>
<![CDATA[Mudjiran Mudjiran]]>;
<![CDATA[Siti Noor Hidayati]]>
<![CDATA[ Jurnal Maksipreneur Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 Yogyakarta ]]>
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DOI: 10.30588/jmp.v2i2.275
<![CDATA[Performance is the work result of the employees to achieve of some company goals. The purpose of this researches is to determine the effect of leadership and work motivation to the employee performance as partial and simultaneous at the UPT Pasar I Kabupaten Sleman. Research using multiple regression analysis. The result showed leadership and work motivation a significant positive effect on employee performance. It was also concluded thatleadership variable dominanly influenced on employee performance compared to work motivation.]]>
<![CDATA[Analisis January Effect pada Saham Perusahaan LQ-45 di Bursa Efek Indonesia ]]>
<![CDATA[Dwi Cahyaningdyah]]>;
<![CDATA[Dhany Kurniawan Putra]]>
<![CDATA[ Jurnal Maksipreneur Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 Yogyakarta ]]>
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DOI: 10.30588/jmp.v2i2.276
<![CDATA[The purpose of this research is to examine about the existence of a January Effect in the Indonesia stock exchange. Research samples used purposive sampling. Sample consists 30 companies based on sampling criteria. Analysis of data used one sample kolmogorov-smirnov to test data normality and to test hypotheses using one sample t-test. The result shows January Effect didn’t exist in Indonesia stock exchange in the period 2011- 2012. This can be seen that although the value of average return in January showed significant but the average return was not the highest, the highest average return was occurred on June.]]>
<![CDATA[Analisis Pengaruh Atribut Iklan Televisi terhadap Ekuitas Merek ]]>
<![CDATA[Muhamad Ali Sukrajap]]>
<![CDATA[ Jurnal Maksipreneur Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 Yogyakarta ]]>
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DOI: 10.30588/jmp.v2i2.277
<![CDATA[The corporate world has level changes very quickly. It is no wonder that the producers are vying to sell their products in order to quickly sell at the market. Frequently used media channels are through advertising. One of the kind advertising are television commercials. The making of television advertising must be pleasing consumers, meaning that in designing the ads need to pay attention to the ad attribute in order to make consumers interested in finding out more about the product and brand preference of the planting efforts in the minds consumers. Television advertising is one way to manage a good brand equity. This study aims to measure the extent of the influence of television advertising in the attribute of ad Sprite version "Speed" affecting equity product brand of Sprite. The data used in this research in the form of primary data taken directly from the data source through the survey with the total number of respondents (n) of 100 respondents. All data processed by using Structural Equation Model analysis tools in LISREL 8.54. From the results of the study, the researchers concluded that, in general there are positive influence of the television commercials attributes against the brand equity of the product but if we break into one on one relationship there are some specifically outlined the ads have no effect positively towards brand equity i.e. the animation and color while the ad attributes the most positive influence is the tagline.]]>
<![CDATA[Potret Kerjasama Antardaerah dalam Pembangunan Infrastruktur Daerah ]]>
<![CDATA[Teguh Budi Prasetya]]>
<![CDATA[ Jurnal Maksipreneur Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 Yogyakarta ]]>
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DOI: 10.30588/jmp.v2i2.272
<![CDATA[Local autonomy has implications for decentralization of development process of some public infrastructures. The problem from this context is inefficiency of the development of public infrastructures across regions. This is a result of non-synchronizations of perceptions, priorities, and funding of inter-regional (city/district). As consequences, some public infrastructures across regions are difficult to be constructed. Various models of inter-regional cooperation have been implemented, but not many are giving good results. This paper will try to analyze some inter-regional cooperation forms in Central Java and Yogyakarta Special Region in order to see how far that has shown results. This paper is important because of inter-regional cooperation becomes a necessity that expected giving so many success.]]>
<![CDATA[Pengaruh Motivasi Kerja terhadap Kinerja Karyawan ]]>
<![CDATA[Fransiskus Ady]]>;
<![CDATA[Djoko Wijono]]>
<![CDATA[ Jurnal Maksipreneur Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 Yogyakarta ]]>
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DOI: 10.30588/jmp.v2i2.278
<![CDATA[The success of a company can be achieved by improving employee performance. To improve employee performance the company must provide motivation or encouragement to employees to perform better by rewarding, recognizing, achieving opportunities, more meaningful work, good working conditions, job security, and salary/wages. From the results of research conducted shows that the motivation of work in the form of Achievement, Recognition, Working Condition, and Wages have a significant influence simultaneously on employee performance. This is evidenced by Fcount greater than Ftable (11.407 > 2.4675). The form of motivation that most affect the employee's performance is Achievement with regression coefficient value of 0.609; and the lowest effect on employee performance is Working Condition with regression coefficient value of 0.305.]]>
<![CDATA[Motivasi dan Perilaku Konsumen dalam Keputusan Pembelian Produk Industri Kerajinan Kulit di Yogyakarta ]]>
<![CDATA[Eny Sulistyowati]]>
<![CDATA[ Jurnal Maksipreneur Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 Yogyakarta ]]>
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DOI: 10.30588/jmp.v2i2.273
<![CDATA[This study aims to determine the motivation and consumer behavior housewife and working woman in buying industri leather craft in Yogyakarta as well as to determine differences in motivation and behavior in both the consumer groups. By knowing the motivation and behavior of the consumer businesses industry leather craft can determine appropriate marketing strategy with the behavior of the market segment, so that could have an impact on the success of the business. From the results of recent research indicates that the information obtained by the two consumer groups are obtained from your friends as much as 52%, the rest of the other. Consumer behavior based on the influence in the purchase of leather, for the respondents indicate that employee that affect the purchase of craft leather 56% from friends, 19% from advertising, 17% from relation and 8% of the others. As for the housewife respondents shows that 32% of a friend, 32% of siblings, 24% from advertising and 12% from others. Consumer motivation in buying leather by the price factor of employee respondents showed a mean of 3.52 and respondents housewife at 3.53 which means it is very strong. Consumer motivation in buying leather craft design based on factors of employee respondents showed a mean 2.84 and respondents housewife at 3.11 which means strong. Consumer motivation in buying leather by the quality factor of employee respondents and respondents showed a mean of 2.68 by 2.82 housewife meaning strong. There is no difference between the consumer motivation housewife and employee.]]>
<![CDATA[JMP Volume II Nomor 2 Edisi Juni 2013 ]]>
<![CDATA[Redaksi JMP]]>
<![CDATA[ Jurnal Maksipreneur Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 Yogyakarta ]]>
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<![CDATA[The Journal of Maksipreneur (JMP) is a periodical scientific journal published by the Faculty of Economics, Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year. This journal is intended to collect any summary of research results, scientific development writings, book reviews, as well as original ideas are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The editors invite academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best work.]]>
